The importance of a local radio station

Before I have spoken on how people like to listen to their local radio station and connect with their favorite DJs. As Spotify, Apple Music and others continue to grow, there is a growing number of people who believe this to be the end of radio as we know it. Just like how TV was the end of radio as we know it. And then TiVo was the end of TV as we know it and so on so forth.

The local radio station provides a necessary service to the community that it serves. Here is a fun list:

  • When an emergency happens, the radio station is who provides the breaking news (see shooters, tornadoes and fires)
  • Live event sponsorships
  • Marketing local businesses
  • Entertainment (of course)

I got some of this from Zimmercommunications, who I happen to have met the owner of.


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