Social media is by far the most effective way to promote a radio station, both in terms of reach and cost. Social media itself is a free platform to promote anything you want, the only cost is what it takes to produce the content.
Social media is the first place that an interested listener or client will look to get a feel for your station and if your social media is terrible, chances are so is their impression of you.
Here are some tips for a good social media presence:
- Create a plan for each social media account
- Post consistantly
- Post more images
- Don’t hesitate in using promotional features (paid)
- Watch your competitors
- Utilize hashtags
As always, like and follow my Twitter for updates and information! Next post will be about what a radio station does for a community!